Happy to be part of the team of Co:lab 24, a 24h marathon in which communication specialists with different skills and competences such as design, copy writing, public relations, social media, photography offered their skills and abilities at the disposal of an NGO that has been doing good for a while in Romania, but hasn’t had the resources to invest in branding, site, image. After 24 hours, we’ve come up with a brand new image of the European Center for the Rights of Children with Disabilities: design/redesign logo and visual identity, making a brandbook, developing a new website / update the old one so it would reflect the new image, new content written by professional journalists for the website, realizing a presentation brochure for the organization , promotional catalog with professional photos, filming and editing a promotional video, media kit (predefined form for press releases), customization for NGOs Facebook page and development of content for it for 6 months, consultancy for online promotion, training program to develop the capacity to use efficiently the offered instruments. Even though I’ve played a small part, as responsible for the PR strategy and content, I’ve learned a lot and I encourage as many initiatives in the field of communications for the not-for-profit sector.
The event was organized by eLiberare Design alongside with its partners Bridging the Gap, Positive Projects, and Zephyr Group.
Pictures source: eLiberare Design